BEEN London, a sustainable luxury accessories brand based in the UK, sought to modernize its digital presence, streamline the eCommerce experience, and increase online visibility. As their dedicated Digital Marketing and Shopify Consultant, I provided a full-service solution—redesigning their Shopify website, implementing an SEO strategy, and launching data-driven digital marketing campaigns.
1. Shopify Website Redesign
The project began with a complete revamp of BEEN London’s Shopify store. The goal was to create a sleek, user-friendly, mobile-optimized website that reflects the brand’s eco-conscious mission and premium aesthetic.
Key Improvements Included:
Customized Shopify theme with advanced UX/UI
Fast-loading pages and optimized mobile experience
Integrated product storytelling with high-quality visuals
Improved cart and checkout flow to boost conversion rates
Integration with Mailchimp, Meta Pixel, and Google Tag Manager
After the relaunch, the average session duration increased by 40% and bounce rate decreased by 35%, leading to a noticeable improvement in conversion rates.
2. SEO Strategy & Implementation
To increase BEEN London’s organic traffic and SERP visibility, a robust SEO strategy was applied:
In-depth keyword research targeting UK-based ethical fashion buyers
Optimization of on-page SEO including product titles, meta tags, schema markup, and alt text
Content strategy with blog articles focusing on sustainability, fashion tips, and behind-the-scenes stories
Internal linking strategy and improved site navigation
Results:
Organic traffic increased by 130% in six months
Ranked in the top 3 positions on Google for “sustainable handbags UK” and “eco-friendly leather bags”
Boosted organic-driven sales by 45%
3. Digital Marketing Campaigns
To amplify reach and conversion, I managed omni-channel digital marketing campaigns including:
Facebook & Instagram Ads: Targeted carousel and video campaigns featuring top-selling products and user-generated content
Google Search & Shopping Ads: Optimized ad groups, product feeds, and conversion tracking
Email Marketing: Automated welcome sequences, cart recovery flows, and promotional campaigns
Performance Highlights:
+60% ROI on paid ads within 3 months
+200% increase in social-driven traffic
+35% revenue growth from email marketing campaigns
